About Us

Our mission is to make the Radio Political advertising buying process easier and accurate. Based on a quicker and more complete defined-market analysis, buying Radio for Political campaigns is made very easy with Data Soup. We make the Political District become the Radio market!

The principals of Data Soup Visuals, LLC have enjoyed a successful history of building software solutions for Radio, television and cable, as well as for media planning and buying decision makers at advertising agencies, media specialists, and vendors to media operations. Our business is dedicated to tracking all the Radio statistics required by the buying and selling communities where Radio advertising is concerned, empowering them to make informed decisions about what Radio stations are best suited to reach target groups in tightly-defined geographies. Robust multi-station signal coverage mapping and scenario interpretation are key parts of our Data Soup service.

Data Soup Political® is used as a strategic Political Radio advertising research tool by the largest advertising agencies and media buying community and planning specialists. It is a Web-based media information application with an interactive viewing and drill-down mapping interface with comprehensive downloading capabilities for analyzing Radio’s ability to reach targeted political custom geographies. Once a political geography is selected (i.e. State Legislative District, County, Congressional District), Data Soup® presents you with a profile of ALL the Radio stations serving that custom area. Radio stations are graded on their signal strength ability to be heard in that custom geography, as well as on their potential to reach a target demo that is selected by the user. Stations may also be filtered by format and city of license.

Full report export to Excel allows users to view all of the data in any configuration desired.