Easily Find Radio Stations for Political Buys
The Data Soup® reporting engine helps you to choose the right Radio stations for your Political campaign and Issue Advocacy advertising. Because many voters live outside of defined Metropolitan Statistical Areas (MSAs, or defined Radio markets), and many stations are not rated, it has been difficult to find all of the stations that are eligible for a Political buy.
Data Soup Political® makes the Congressional District or House District you chose become the Radio market!
You determine the custom Political geography, and the Data Soup® reporting engine will give you a profile of only those stations that serve your custom geography. Several qualifying filters can be applied, including station format, target demography, county, city of license, national rep, and coverage of the target political geography.
Plotting the stations and their signal coverage patterns on one map is easy. And, all of your data results and analysis are exportable in a CSV worksheet!
Easily Find Radio Stations for a County….or a Multi-County Custom Area
Whether it is an analysis for planning a Radio buy for a specific county or Super-County (multiple contiguous counties), Data Soup County® puts all of the Radio stations that serve your custom area in one room known as the Data Soup Kitchen!
As with Data Soup Political®, Data Soup County® gives you the full targeting flexibility and reporting options.
Powerful Reporting
Define your custom geography at the following levels:
- State Legislative Districts (Upper and Lower House)
- Federal Congressional Districts
- County
- Multi-County
Data Soup® then produces your report for export in a CSV format that contains the following information:
- Station call letters
- Station FCC ID
- Station format
- City, State, and County of licensee
- Radio Licensee
- Custom geography signal coverage percentage
- Target Demo Percentage Potential